Evaluation 3

2. What type of media institution would distribute your media product and why?

Bauer Media offers over 300 magazines in 15 countries, as well as online, on TV and onradio stations. As well as this, it distributes ‘MOJO’, I assume that Bauer is doing something right in order to help make the popularity of this magazine possible. Bauer will already have the target audience ready for my magazine as it is the distributor of 'MOJO' and my magazine could slot right in . Seeing as they have had experience of distributing magazines such as mine, I could be confident in the knowledge that my magazine would be distributed correctly and fairly. Bauer Media is also a multi-platform UK-based media Group therefore once my brand of magazine became established, it could be possible for them to help me to launch into other areas, such as TV and radio in the future.

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• However, IPC Media produces 60 media brands and has the ability to reach out to a wide range of different audiences. research has told me that they can reach out to almost two thirds of UK women and 42% of UK men. Many of the brands they distribute are well known (for example: NME, Country Life,What’s On TV etc.). This makes me believe that they would be a good company to get involved with. Also, during my research i noticed they don't have a music magazine that covers my genre which means there is an open market for AURA. Therefore I think mymagazine could fit in well with the company. There aren’t many magazines in their range which are too similar to my own so I think it would be a good opportunity for me, as well as them, to get them on board because I would benefit form a major distributor and they would benefit from a new magazine genre which could help them to expandtheir market. 

To conclude, both distributors have their pros and cons but over all I believe Bauer Media would be the perfect institution to distribute my magazine because it is a well rooted company, with the potential to make a magazine like mine successful. It would serve my magazine well as it already distributes magazines and other media products on a wide range of platforms such as radio, TV and online magazines. Bauer would be a great asset to my magazine as it is a wealthy, private family owned company which is reliable and also has a great audience.