Evaluation 2

Evaluation 2: How does your media product represent particular social groups?

My magazine is a indie-rock magazine and therefore appeals to a certain social group of both genders, aged 18-21. I believe that it represents social groups in the same was as other indie-rock magazines like 'Mojo' and 'Q'. Both very popular magazines. People who class themselves as part of an 'indie' social group are all about individuality, which is what I wanted my magazine to be and therefore, appeals to individuals.

I did this by making my models dress in relatable outfits, e.g. collared shirts, denim jackets etc. The models hairs was in waves/loose curls which gave her a sort of retro 'I don't care' look which reflected the style of my target audience. I made her were very little make up, just a smokey eye effect. This was to keep it very basic and very glossy. I directed different poses for my model that I believe represent the social groups.  (This image to the left isn't one that made it onto my magazine but it is a good example to use when explaining the poses).

I chose a female model as this straight away represents the female side of my target audience attracting them to the magazine, similar to this, a male might see a pretty girl and want to know more about her. So, in truth this technique attracts both genders. 

I gave my magazine a colour scheme of white, blue and black. These are all very clean and clinical, this connotes that the magazine is very professional. As the colours are very basic but also well thought out, it makes my magazine seem a lot more appealing to the target audience. I have used the same house colours throughout the magazine which gives it a consistent theme.