Audience Profiling - MOJO Magazine

MOJO Magazine Audience Profiling

Let MOJO take you to the heart and soul of music with unique depth, insight and passion

Age of target audience

As you can see in the table MOJO has a lot more 45-54 year old readers than 15-24 year olds and this is because MOJO cover artists who are more relevant to the older generations such as, The Beatles.

Gender

MOJO has a greater male readership than female, there could be many reasons for this as most of the band featured in the magazine are male artists and this can draw little attention from the female gender but attracts more men as 

Genre of music

MOJO magazine is designed for those who truly love music, every month MOJO provides you with music’s greatest icons in exclusive encounters, while celebrating tomorrow’s stars today. A hand-compiled collector’s CD is free with every issue, while MOJO magazine’s definitive reviews section provides you with the ultimate buyer’s guide. All in all, MOJO adds up to the world’s finest music magazine.

Artist/bands that appear in this magazine?

MOJO feature many bands like, The Beatles, The Smiths, Arcade Fire, Bob Dylan, Nici Drake Etc..

Readership and circulation.

Readership: 220,000 (jul-dec '12) 

Circulation: 79,345 (jun-jan '13)

Twitter: 73,026

Facebook: 32,000

MOJO magazine is owned by the Bauer media company distributed monthly at a cost of  £4.60 per issue.