I am doing some audience profiling as research for my own magazine. For my first analysis, I have chosen 'Kerrang!'. Kerrang! is a very popular music magazine which make's it very suitable.
Age of Target Audience
Kerrang! has a audience from the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. As you can see in the table below, the magazine it bought more so by 15-24 year olds than anybody else.
Kerrang! has a gender ratio of 54.7% to 45.3% of males to females. So this tells us that it is bought more by boys than girls. Kerrang! usually uses boisterous covers but also has posters and double page spreads which are more female orientated using bands such as, You Me At Six,Pierce The Vail, All Time Low.
Social Group
Kerrang readers are the heaviest music consumers purchasing over 6 albums per month, thats 53% more than the national average and these consumers are 8 times more likely to spend over £200 a year on albums. The readers are also 5.5% more likely to go to a rock gig
Genre of Music
The kerrang magazine genre fits into rock/metal/indie music.
Types of Artists/Bands that would appear in this Mag
You Me At Six,Pierce The Vail, All Time Low, Death Havana, Matalica, Fall Out Boy, Paramore etc..
Distribution or Readership
Circulation
42,203 (Jan-June '12)
Readership
370,000
87% of its readers buy every issue.
The price of a Kerrang magazine is £2.20 per issue, this is an affordable price for younger people as well as older.
55,589 Twitter followers.
12,208 Facebook fans.
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